Not all bad things happen on Friday the 13th, and the Digi Music Freedom pass/app launch is proof. The pass was launched in partnership with some of the top music streaming and discovery services on the planet, and it is Digi’s way of showing its love for Malaysian music fans.
The Music Freedom pass allows Digi subscribers, of both prepaid and postpaid plans (excluding mobile broadband users), with active internet plans to enjoy unlimited music streaming but with zero data charges (that means without using up data quota). The pass covers services and apps on both Android and iOS from Deezer, Spotify, Rdio, KKBox, SoundHound, hitz.fm, ERA, MY FM, as well as the iOS only services BE-AT.TV and Q.us. On top of those services, the app will also allow subscribers to claim free tickets to live performances, watch live and pre-recorded Digi Music events, and learn more about upcoming performances by artists. Do note that the pass does not include the monthly subscriptions that come with some of those music services offered by the participating partners, but Digi users can take comfort in the fact that Deezer is still free for DG SmartPlan 78 and above. Also note that the pass works for both premium and free services (where applicable) from these streaming services.
For those who have not tried a music streaming service, this is without doubt the best time to do that as users can now get a free 90-day subscription (valid till the 30th of June, 2015). Users can continue using the pass thereafter but with a nominal fee of only RM 3 a month. Users who do not subscribe to an internet plan but would want to try, the 90-day free pass is still valid but they will be subjected to regular pay-as-you-use charges. Digi has also confirmed that it will be sending SMS confirmations to keep users informed of the status of their subscription; users will receive a confirmation SMS upon activation, and another when the pass expires. When a user’s data plan is no longer active, the pass will also be automatically deactivated.
To get started, head on over to Play Store or App Store to download and install the Digi Music Freedom app. Once installed, launch the app and enter the Digi mobile number to register and activate the service. Users will also be able to launch or install partner apps from within the Music Freedom app. Please visit the Digi Music Freedom site for more info and for a complete list of terms and conditions.
On a personal note, I can see and appreciate that Digi is banking on these new music partnerships to help make legal music more affordable, and I’m thankful for its efforts to make them widely available to Malaysians. It’s a shame though that services like SoundCloud, Bandcamp, Shazam/Shazam Encore, TuneIn Radio, Google Play Music, as well as the premium SoundHound (infinity) is missing from the list but users can make a request directly from Digi for these services to be added in the future. I’m also wondering if Digi will be able to add video streaming services like YouTube or even the upcoming iflix to the pass, or have provide them in a similarly priced pass (as opposed to the current daily/weekly YouTube + Viki Internet Top Up packages).
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